Reliable IT is known in the medical industry as the MSP for large physician groups, bankers know us as the MSP specializing in servicing community banks.
As a Producer’s Club member Robin taught me two things targeting and consistent execution.
Our secret weapon #1 is using Robin’s material in a highly focused target. We do not target anyone that are not community banks or large physician groups. If you are not in our vertical, we will not proactively market to you.
Yes, that means everything has to be DOUBLED. We have a website dedicated to large physician groups, one targeting banks and one for generalized businesses. It doesn’t stop there, we have two versions of testimonials, two varieties of our 21 Questions, two dedicated Shock-And-Awe boxes, two social media initiatives and every direct mail campaign must be rewritten to target each vertical.
Our secret weapon #2: Be Uncompromisingly Consistent. While we may not be the best marketers, I can guarantee you we WILL be the most CONSISTENT. Whatever marketing works for you, keep doing it and don’t stop. If you think webinars drive the most results for you, make sure you’re putting out a new webinar every few weeks and never stop doing webinars. Consistent Marketing Helped Us Grow By $175K A Month ($2,100,000) In 2019 And By $420K A Month ($5,040,000) in 2020.
Consistency and Robin’s tailoring marketing campaigns to our two verticals made the difference in our success over the past two years. After participating in the Rapid Implementation Workshop in January 2019, we increased our MRR by $175K a month.
In 2020, we shot well beyond our goal and increased our MRR another $420K a month! We expect to be between $21 and $22 million in revenue this year (2021).
Bottom line is Robin’s material works, focus, be consistent and don’t take your foot off the gas. At a Producer’s Club meeting, I remember Robin asking the question her mentor Nido Quebein asked her. “Why do cars have brakes?” The answer, “to go faster.” My foot is firmly on the gas pedal.